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:: Sunday, January 14, 2007 ::

Recycling content..!

What do you do if you are a big online media company and don't have enough content to fill up the home page? You might make your team to work harder and go in search of news, or get them to write some creative content that can go up on the homepage.

And what would you do if you were rediff.com? Simply go back to some old stuff and bring them back to the front! Thats just what I have noticed them doing. I had noticed this article on home loans a few weeks back, may be on December 19th when it went live. A good article actually. Next day, it wasn't there on the home page and had probably got archived or went to the inner pages. But two days later, I saw it back on the home page. Fine, may be they liked it so much that they wanted to put it back up on the main page. But as I am writing this post today, it is back again on the main page! I guess rediff loves the article so much that they can't let it go, or they are seriously running out of stuff..


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